Mitchell BruceMarketing, Technology, Philosophy

Where marketing, technology, and philosophy intersect.

I’m Mitchell Bruce, Director of Marketing and Communications for The Baptist Foundation of Alabama. With over a decade of experience bridging marketing strategy, digital media, and theological reflection, I write about one of our generation’s most pressing questions: how do we steward emerging technologies in ways that honor human dignity and advance meaningful mission?

See my workMore about me

Recent writing

  1. Dispelling the Lie of AI Timesavings

    6 min readAI

    Saving time is the wrong reason to use AI. Why a time-saving mindset leads to “slop” and audience loss, and a better framework for using AI in your organization.

  2. AI Handbook

    6 min readAI

    A plain-language guide for church leaders to the AI essentials: machine learning, large language models, hallucinations, bias, data privacy, and the key terms everyone should know.

  3. AI: Imago Dei vs. Algorithm

    6 min readAI

    Humans alone bear the image of God. Why the Imago Dei must anchor every church conversation about AI, from pastoral care and advocacy to a practical AI policy.

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In the Field

Shoots, sessions, and places along the way.

Snow-dusted mountains above a lake lined with autumn trees.A video interview set up in a church sanctuary with studio lights and cameras.A brick clock tower framed by autumn leaves.Three men in formal wear holding award certificates at the Baptist Communicators Association awards.A man teaching in front of a whiteboard in a classroom.A camera operator filming people at an outdoor pavilion in the woods.The lit Majestic theater marquee at night.A video studio with lights and cameras set up around a man at a round table.A black-and-white photo of an ornate fountain in a town square.A group of people smiling in front of a small airplane.Filming an interview in a church, seen from behind the camera.A camera operator filming a man outdoors near the water.An audience seated in a meeting room during a presentation.A video shoot in progress in a church fellowship hall.Two men recording a podcast interview in a studio with microphones and lights.